Conceptual Haven — Archive
Selected Work
Five bodies of work from the branding and identity side of Aritsu. Each rail scrolls horizontally — drag it, swipe it, or use the arrows and the left and right keys.
Looking for the studio itself? Start at Conceptual Haven, or go back to the Aritsu home page.
01 — Royal Chateau Hall
Royal Chateau Hall
A banquet hall in Rosedale, NY serving Brooklyn, Queens and Long Island. The crest had to hold at the size of an embossed invitation and at the size of a building sign, and the site had to sell a room to someone planning the biggest day of their year.
02 — Nike Adapt Auto Max
Nike Adapt Auto Max
Product photography for an auto-lacing silhouette. Shot on a dark backdrop with a hard key light, then worked through accessory, packaging and material detail so the set could carry a launch on its own.
03 — 1 Fine Hour Productions
1 Fine Hour Productions
Identity work built as a blue and black colour study — one saturated blue against a black ground, tested through the mark, a numeral lockup and printed collateral.
04 — Client Identities
Client Identities
Logos, packaging, apparel and campaign work made across a long list of clients: Christi Alonzo, Lotus La Vie, Minty Z, Menya, Cacicat, Loud Project and others. Forty pieces, in the order they read best.
05 — Illustration
Illustration
Illustration and graphic art treated as work in its own right rather than decoration for something else — characters, marks and hand-drawn type that clients commission on their own terms.
